George Reeleder

BSc, Dipl Comm

Executive Associate

+1 514 932 0253

Based in Montreal, Canada, George is an airline expert with over 30 years of experience in nearly every area of the aviation business. His major successes have focused on implementing responses to competitive challenges, network planning, transforming and improving operations and implementing changes and new products. He has worked across Canada, USA, Brazil and Europe.

Specialties

• Operational Turnaround
• Executive Leadership
• Scheduling and network planning
• Product Design and Branding
• Hub management and airport customer service
• Cabin interiors and IFE/Connectivity
• Alliance and partnership analysis
• Aircraft scheduling and network planning
• Alliance programmes and projects
• Cabin systems including connectivity and IFE
• Aircraft configurations and specifications
• Geo-strategic and competitive analysis
• Sales distribution including web design
• Advertising, promotions and FFP
• Airport (hub) management and operations
• Aircraft seats and interiors, research and new product development
• Merger implementation
• Working with multiple unions
• Combating competitive inroads from both a sales and a marketing perspective
• Building strong hubs and improving scheduling efficiencies esp. with LCCs
• Restoring brand lustre including premium brand updating
• Ancillary revenue

Recent Assignments

• Chief Commercial Officer Caribbean Airlines
• Advisor to CEO of PNG Air
• Managing Director, Rapidair. Air Canada
• Senior Director, Marketing, Air Canada
• Senior Director, Network Planning, Air Canada
• General Manager, Vancouver, Air Canada
• Director Operations, Toronto, Air Canada
• Director Brands and Product Design, Air Canada
• Manager, Product Development, Air Canada