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24 Oct 2023

Aviado Partners comments on article about Eurowings excellent financial performance under Jens Bischof

As most airlines around the world are benefiting from record profits as a result of a number of factors, none less than pent up demand for leisure travel, eurowings' success is not just a matter of that market effect, but rather seems to also be aligned to the fact the airline's efforts in recent years to redefine itself and carve out its position in the market are coming to fruition. The timing of this uptick in leisure demand could not have aligned better with eurowings' transformation.

In this article, German business magazine Wirtschaftswoche looks at the efforts leading up to this situation, none less that the impact of the airline's CEO Jens Bischof since he took over control of the airline.

Aviado comments on the interesting market positioning that eurowings has with the potential to be a true pan-European brand since it's naming does not tie it to any national identity. Furthermore, eurowings plays a critical role in the Lufthansa portfolio strategy as a the middle of the market carrier. It sits between the full service network carriers, such as Lufthansa and Swiss, and the no frills, low cost carriers such as Ryanair and Wizzair which dominate that space in Europe. The middle market is a wise choice since no Lufthansa Group carrier currently has the cost base to compete effectively with Ryanair.

Image credit: Wirtschaftswoche

Aviado Partners Advisory Services GmbH

Aviado Partners Advisory Services GmbH is a specialist management consulting firm providing objective, independent and evidence-based analysis, advice and implementation support to airlines, airports, rail operators, hotels and other transportation related companies around the world. The firm advises management, boards, investors, governments, leasing companies and other stakeholders across all the key commercial and strategy issues. Aviado Partners' team members and associates have worked with leading international full service and low cost airlines, global consulting firms, financial institutions and manufacturers both as members of senior management as well as an airline consultant. The Partners and Associates have led or had significant involvement in numerous merger, acquisition, restructuring, start-up, aircraft selection and performance improvement assignments in Asia, the United States, Canada, South America, Russia & the CIS, Africa and the Middle East.

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