Aviado Partners contributes to Flight Global's "OPINION: Airline siblings must harmonise to avoid cannibalisation"

Aviado-Partners Consulting GmbH, a leading international transport-sector consulting firm and a regular contributor to Airline Business magazine and Flight Global, provides industry insight to this opinion piece on the risks and opportunities for cooperation between full service and low cost airlines.

The common misconception is that full service airlines need to cooperate with or to have their own subsidiary LCC airlines. Evidence suggests this model is, for the most part, not working.

The article featured on Flight Global's website can be found here.
https://www.flightglobal.com/opinion/opinion-airline-siblings-must-harmonise-to-avoid-cannibalisation/114243.article

Aviado Partners' Managing Partner Shakeel Adam authored this article. An excerpt is provided below.

"Is the threat from no-frills carriers as big as many full-service airlines think? Is launching subsidiary no-frills carriers the right strategy for so many airlines? No-frills carriers have primarily increased market share by growing the overall sector and stimulating demand for lower fares. Many North American and western European airlines overestimated the threat of no-frills carriers by moving to compete on price, lowering product and service quality to strip cost out of their own offerings."