21 Oct 2013
Aviado Partners engaged by SATA International to review branded fare families.
Aviado Partners Consulting GmbH, a leading international airline consulting firm, has been engaged by SATA Internacional to review the airline's new Branded Fare Family product prior to launch.
Aviado Partners reviewed the design of branded fare families across the domestic and international markets. As part of this review, Aviado Partners' experts conducted a detailed review of the fare product attributes, fare structures and market messaging. This study resulted in providing recommendations for improving the fare structure design and communication plan for the revised new fare families.
About Aviado-Partners Consulting GmbH
Aviado-Partners Consulting GmbH is a specialist management consulting firm providing objective, independent and evidence-based analysis, advice and implementation support to airlines, airports, rail operators, hotels and other transportation related companies around the world. The firm advises management, boards, investors, governments, leasing companies and other stakeholders across all the key commercial and strategy issues. Aviado Partners' team members and associates have worked with leading international full service and low cost airlines, global consulting firms, financial institutions and manufacturers both as members of senior management as well as an airline consultant. The Partners and Associates have led or had significant involvement in numerous merger, acquisition, restructuring, start-up, aircraft selection and performance improvement assignments in Asia, the United States, Canada, South America, Russia & the CIS, Africa and the Middle East.
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About the Client
SATA is an airline based in Ponta Delgada, Azores an autonomous administrative region of Portugal. SATA serves the Azorean islands, the Portuguese mainland, Europe, Madeira, Canada and the United States with a network stretching from California to Scandinavia. For more information, please refer to SATA's website.