Aviado Partners contributes to The New York Times article "Lufthansa Chief Carsten Spohr Defends Airline’s No-Frills Push"

Aviado-Partners Consulting GmbH, a regular contributor to the New York Times, comments on the challenges facing full service airlines in Europe.
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The article titled "Lufthansa Chief Carsten Spohr Defends Airline’s No-Frills Push" reviews the Lufthansa Group strategy to compete with no frills carriers with its own no-frills strategy under various 'wings' brands.

Aviado Partners' Managing Partner Shakeel Adam is quoted in this feature article discussing the importance for full service carriers to focusing on business and first-class passengers who are less sensitive to ticket prices. “There are too many airline executives fearing the threat of the low-cost carriers,” Mr. Adam said. “The fact is there are different market segments that want different kinds of products and services. When a Walmart opens up next to Saks Fifth Avenue, Saks doesn’t go out of business.”

For the full article, refer to The New York Times website. Or copy the link below.
https://www.nytimes.com/2014/12/09/business/international/lufthansa-chief-carsten-spohr-defends-airlines-no-frills-push.html?searchResultPosition=4